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Real estate moves fast. Fast enough that if you’re still doing everything by hand — spreadsheets, copying and pasting leads, chasing down prospects with sticky notes — you’re already behind. Automating the boring, repeat stuff isn’t just nice; it’s survival.
If you’ve heard about GHL (a.k.a GoHighLevel) and Make.com but wondered if they’re more than just buzzwords, here’s the real deal: these tools can seriously change how you manage your real estate business long-term. If you’re poking around Upwork or freelancing platforms, knowing these platforms can put you miles ahead because businesses need these automations yesterday.
Let me break it down simply. GHL is like that sturdy Swiss Army knife for your real estate biz — a CRM, marketing platform, and pipeline manager all rolled into one. It’s designed with real estate in mind, so you don’t have to Frankenstein together a million random tools. Imagine having your leads, messages, appointments, and deals tracked in one place that knows the language of real estate.
Now, Make.com (used to be Integromat) is the behind-the-scenes wizard. It connects your apps—Google Calendar, email, SMS, CRMs—you name it—and automates workflows that normally feel slapdash or take forever. Think of it like a conveyor belt for your business tasks, moving info and triggering next steps without you lifting a finger.
When they’re combined? Magic. Your leads that register on a landing page? Instantly in your CRM. Follow-up texts? Sent automatically. Appointment reminders? Calendar synced without double entries. Deals progressing through your pipeline? No need to poke the system constantly. All that repetitive grunt work just vanishes.
I’ve tinkered with n8n, which is a free, open-source alternative to Make.com. It does basically the same thing, just with a little more elbow grease and technical know-how needed upfront. In my own real estate projects, I set up automation workflows that cut manual data entry by at least 40%. What does that mean? Faster lead responses, less oops-I-forgot-to-follow-up moments, and fewer headaches for the agents.
If you want to peek at n8n’s docs (it’s all public), they show you just how close it is to Make.com’s setup, proving you don’t have to break the bank to make automation happen—and you get to learn a ton in the process.
Here’s the thing a lot of people overlook: automation isn’t just about quick wins or flashy demos. The real value is in setting up systems that grow and shift as your business does. Real estate is full of busywork that repeats every day:
If you automate this stuff right, you don’t just save time — you create consistency. Your clients get a better experience because nothing slips through the cracks. Your team isn’t drowning in chores and can focus on closing deals or strategy. You scale your business without hiring a mini army to handle admin junk.
A few years ago, I worked with a mid-sized agency that implemented GHL + Make.com for their open house leads. Before automation, follow-up was patchy at best—they missed about a third of leads. Now, leads land in the CRM instantly, follow-up messages get sent out within minutes, and agents have their to-do’s laid out automatically. The result? Missed leads dropped by 35%, and admin time shrank by 20 hours a week. That’s basically a part-time employee’s worth of work.
Here’s a simple roadmap — no fluff.
Know Your Bottlenecks: Look hard at your daily workflow. What’s bogging you down? Maybe it’s manually entering leads or juggling calendars for showings. Write it down.
Draw Your Lead Journey: Map how leads flow — from clicking a link, to nurturing, setting appointments, to closing. Figure out which parts can fit together automatically.
Set Up GHL: Start with the basics—manage your sales pipeline, create email and SMS nurture sequences, and set rules that react to lead behavior. GHL is pretty friendly, but spend some time learning the ins and outs.
Plug In Make.com: Use Make.com to bridge GHL with your other tools—say, Google Calendar (for syncing appointments), DocuSign (for sending contracts), or Twilio (for SMS messaging). Its visual builder is like Lego blocks — you connect triggers, actions, and delays.
Test the Team: Run your workflows in a sandbox or on a small group of leads. Watch for hiccups, missed triggers, or timing issues. Tweak until smooth.
Keep It Fresh: Automation isn’t “set it and forget it.” You’ll need to check in regularly, tweak workflows when processes change, and keep an eye on integrations.
Here’s how it looked for that agency I mentioned earlier:
This setup eliminated lead loss and freed up hours every week. It’s honestly the kind of system that changes how busy teams operate—not just tinker around the edges.
If you want to win projects, here’s where the real demand is:
Freelancers who can blend business understanding with technical chops are gold. The market is growing, and every serious real estate pro wants better automation without hiring a full-time tech team.
Trust me, the official docs are your friends. Make.com Help has solid tutorials and examples. GHL support is also decent and covers lots of CRM setup tricks.
Skimping on these resources is like trying to build Ikea furniture without instructions—you’ll get there eventually, but it’ll be painful and take a lot longer.
Also, joining forums or groups where automators hang out can save you tons of headaches and spark ideas you never thought of.
To wrap this up without a cheesy sales pitch—if you want your real estate business or your client’s to run smoother with fewer headaches, learning GHL and Make.com automation is a smart move. They save time, reduce mistakes, and keep everyone on the same page.
If you’re freelancing and want to get in this space, sharpen those skills, get comfortable with the platforms, and show clients you can create workflows that don’t just look good but actually make life easier.
No jargon. No overhype. Just tools that work, when set up correctly, and a little patience to make them rock solid.
So get your hands dirty, mess around in GHL and Make.com, and watch how automation can stop eating your time and start making you money.
Good luck — you got this.
GHL (GoHighLevel) is a CRM and marketing platform, while Make.com is an integration and automation tool that connects apps and automates workflows. Together, they streamline real estate operations by automating repetitive tasks.
Automation reduces manual work, improves lead management, nurtures client communication, and allows agents to focus on closing deals, thereby increasing efficiency and sales.
Roles such as automation specialists, CRM consultants, workflow developers, and integration experts are sought after to build and maintain automated real estate systems using GHL and Make.com.
While powerful, these platforms require initial setup expertise. Complex workflows sometimes need custom scripting, and maintaining integrations demands ongoing monitoring.
Yes. I have implemented automation using [n8n](https://n8n.expert/wiki/what-is-n8n-workflow-automation)—an open-source automation platform—in real estate projects to integrate lead capture with CRMs, similar to Make.com’s functionality, demonstrating scalable automation benefits.